Our services
What does a Fractional Sales Leader actually do
Typical engagements may include Sales Org Design, Sales Meeting Cadence, Hiring and Onboarding, CRM + Reporting, Go-to-Market Planning
Sales Leadership
I bring executive-level expertise to businesses that don’t need—or can’t yet afford—a full-time hire. I focus on driving revenue growth, building scalable sales processes, and developing high-performing teams.
>Develop the Sales Strategy
>Build and Optimise Sales Processes
>Hire and Develop the Sales Team
>Set and Measure KPIs
>Implement Sales Tools and Technology
>Drive Revenue Growth
>Interim Leadership and Collaboration
>Navigate Growth Challenges
Sales Enablement
Sales Enablement is all about giving your sales team what they need to succeed. From the right tools and resources to streamlined processes and up-to-date knowledge, we ensure your team are always ready to engage prospects and close deals.
By aligning sales with key departments like marketing and operations, Sales Enablement bridges internal gaps and creates a unified go-to-market strategy. The result? A confident, efficient salesforce that drives revenue and delivers measurable growth.
>Create and implement sales training programs.
>Develop and manage sales playbooks and resources.
>Optimize the use of sales tools (e.g., CRM, automation tools).
>Align sales and marketing efforts for consistent messaging.
>Track and analyse sales performance to refine enablement strategies.
Revenue Operations
We specialise in optimising and aligning the processes, tools, and data across Sales, Marketing, and Customer Success teams. Our focus is on driving predictable revenue growth, improving operational efficiency, and creating a seamless, end-to-end customer experience. By unifying these key functions, we help businesses make smarter decisions, scale faster, and maximize ROI. RevOps Leadership brings experience working with cross-functional teams, and with strong communication and problem-solving skills.
>Cost-Effective: You get senior-level expertise without committing to a full-time salary.
>Specialized Knowledge: We bring experience with multiple industries, tools, and strategies.
>Scalable Solutions: We implement processes that grow with your business.
>Quick Wins: We focus on high-impact areas to deliver results quickly.
Deliverables and Measures
Deliverables:
A comprehensive go-to-market strategy.
Defined sales processes and playbooks.
Sales team training and onboarding.
CRM setup and optimization.
Regular performance reports and insights.
Measures:
Sales Growth Metrics
Pipeline and Proposal Growth Metrics
Sales Productivity improvements.
Deliverables and Measures
Deliverables:
Customized onboarding programs for new sales hires.
Sales playbooks with detailed processes and messaging.
Training programs on sales methodologies (e.g., Challenger, SPIN).
Optimized CRM usage and data hygiene strategies.
Content and tools aligned to different stages of the buyer’s journey.
Measures:
Improved sales team productivity and efficiency.
Increased win rates and shortened sales cycles.
Greater adoption of tools and processes.
Higher engagement with training and resources.
Deliverables and Measures
Deliverables:
CRM implementation or migration.
Data cleanup and process standardization.
Establishing revenue KPIs and dashboards for reporting.
Building lead-to-revenue workflows.
Aligning marketing automation tools with sales and customer success platforms.
Measures:
Increased efficiency in revenue operations processes.
Improved alignment across sales, marketing, and customer success teams.
Enhanced data visibility and actionable insights.
Clear ROI from tools and systems.
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